WordPress Multisite with 600+ Websites, Marketing Funnels & Email Automation
Architected enterprise-scale WordPress infrastructure and marketing automation systems for a leading US agency
Visit Servesense.comProject Overview
Role
Full-Stack Developer
Timeline
Oct 2022 - Oct 2024
Company
Servesense (US Agency)
Location
Remote, USA
Technologies Used
The Challenge
Servesense required a comprehensive solution to manage hundreds of client websites while delivering sophisticated marketing automation systems. The challenge involved:
- Managing complex WordPress multisite infrastructure serving 600+ websites
- Migrating 100+ sites from WordPress to GoHighLevel with zero downtime
- Building scalable marketing funnels with advanced automation workflows
- Creating conversion-optimized email campaigns and nurture sequences
The Solution
1WordPress Multisite Architecture
Developed and maintained WordPress multisite infrastructure managing 600+ client websites. Created scalable template systems in Divi and Beaver Builder, enabling rapid deployment while maintaining consistent quality across hundreds of sites.
2Platform Migration Strategy
Architected and executed seamless migrations from WordPress to GoHighLevel for 100+ client sites. Managed complex domain transitions, ensuring zero data loss and minimal downtime while maintaining SEO rankings and site functionality.
3Marketing Automation Systems
Engineered comprehensive marketing funnels with CRM pipelines, automation workflows, and email sequences in ActiveCampaign and GoHighLevel. Built conversion-optimized landing pages, optin forms, quizzes, and surveys with advanced segmentation.
4Conversion Rate Optimization
Conducted comprehensive UX audits and implemented conversion design principles across client sites. Performed A/B testing on landing pages and email campaigns, transforming lead generation strategies into high-performing implementations with measurable results.
Results & Impact
Key Takeaways
- Successfully scaled WordPress multisite infrastructure to support 600+ client websites with consistent performance
- Executed complex platform migrations with zero data loss and minimal disruption to client operations
- Built sophisticated marketing automation systems that drove measurable improvements in client engagement and conversion rates
- Demonstrated expertise in both technical infrastructure and marketing technology, bridging development and business objectives